» Scoring More in Words | Date: 2007-10-01

The Words game works on two psychological principles (a) activation by placing certain words (such as loved or caring) into your mind and (b) association by getting you to find words personal to you , e.g. your name or birth month, and then associating this with something positive.

The early levels of Words only show activation words, but after a few levels the association words begin to appear, i.e. your own personal words. When you select one of your own personal words, a bonus timer is started and the screen turns purple in the background. You have five seconds to find an activation word in this bonus time, for which you score double points.

So, to score the most points, you need to alternate between finding an “association� or personal word, followed by as many activation words as possible. This creates a repetitive link in your mind between a self reference about yourself, and a positive activation concept, such as loved or caring.

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