Will you help our scientists to develop a new approach to reducing the stress and fatigue of being in online meetings all day?

The Idea

Our games are based on the science of Cognitive Behavior Modification, through which new habits of thought can be learned toward boosting wellbeing. The principles implemented in our games have been shown to reduce stress, boost confidence and improve performance.

We are currently developing a new suite of games. For now, you can try one of these if you're interested:

How you can help

Let your responses contribute to developing more effective games. We are developing adaptive algorithms to tailor the games to each user's particular characteristics. We do not collect data about you other than the responses you give. If you have any comments about our games, please send them along using the form below.


Our research has contributed to a new approach to assisting people in training a positive identity and emotional attitude. The starting point is the observation that most social experiences have an element of ambiguity, which allows for selectivity and bias: When interacting with other people, for example, one's emotions can be strongly influenced by the particular elements of the interaction that the brain anticipates, focuses on, interprets, and stores for recall later. It has been known for decades that people who have a somewhat positive orientation when thinking about their experiences tend to have higher general wellbeing, and fewer problems with low self-esteem or anxiety, than people with a negative bias. Building on this background, our research over the past decade has shown that it is possible for people to train their brain to have a positive rather than negative social orientation, and that this training can improve wellbeing - sometimes dramatically. In the scientific psychology literature, the past ten years has seen an exponential growth in research into the possibility of training cognitive responses to emotional stimuli (this research is often referred to as Cognitive Bias Modification).

Our "games" are designed to help you practice specific mental skills. For example, some games involve practicing disengaging from unhelpful or distracting thoughts of social criticism and rejection, rather than dwelling on them and worrying about them. Research has shown that practicing this mental habit can help people to feel less distracted by social threats, and to feel less stressed. In one set of published studies by social psychologist Mark Baldwin and his collaborators at McGill University, participants played a prototype version of this tool for 5 minutes either in the lab or during breaks from work each day for five minutes, to assess the impact on their feelings of stress during the day. University students preparing for an exam, who used the tool while taking occasional breaks from studying, felt less stressed about their exam and ended up feeling less anxious while writing the exam compared to others who used a placebo task. Telemarketing operators who used the tool before their work shift reported feeling less stressed and more self-confident over the course of a week. Remarkably, they also had lowered levels of the stress hormone cortisol and they even made more sales at work. This research suggests, then, that having a habit of mind that allows us to avoid being overly distracted by unhelpful thoughts of social rejection can help us deal with the stresses of daily life, and stay focused on other things we would prefer to pay attention to.

Other games are more focused on the "activation" of experiences of social connection or acceptance, since bringing such experiences into working memory can help us to avoid any tendency to anticipate and focus on negative expectations of rejection or criticism. Still other games involve pairing images of acceptance with thoughts about oneself: This way thoughts about oneself can come to trigger associated images of social connection.

Note that of course there is no guarantee that the tool will have these kinds of effects on any specific individual: This is why our goal is to develop an algorithm to tailor the games to each individual's characteristics and pattern of responses. Over time we will ask users of this website to help us by agreeing to contribute their anonymous responses, which will allow us to develop the algorithm.


Chiu, C. D., Siu, C. Y., Ng, H. C., & Baldwin, M. W. (2021). Visuospatial perspective shifting and relational self-association in dispositional shame and guilt. Consciousness and cognition, 92, 103140. Advance online publication. https://doi.org/10.1016/j.concog.2021.103140

Ravary, A., Stewart, E. K., & Baldwin, M. W. (2020). Insecurity about getting old: age-contingent self-worth, attentional bias, and well-being. Aging & mental health, 24(10), 1636-1644.

Ravary, A., Baldwin, M. W., & Bartz, J. A. (2019). Shaping the body politic: Mass media fat-shaming affects implicit anti-fat attitudes. Personality and Social Psychology Bulletin, 45(11), 1580-1589. [winner of the Student Publication Prize from the Society for Personality and Social Psychology]

Ravary, A., & Baldwin, M.W. (2018). Self-esteem vulnerabilities are associated with cued attentional biases toward rejection. Personality and Individual Differences, 126, 44-51.

Dedovic, K.,Giebl, S., Duchesne, A., Lue, S.D., Andrews, J., Efanov, S., Engert, V., Beaudry, T., Baldwin, M. W., & Pruessner, J. C. (2016). Psychological, endocrine and neural correlates of attentional bias in subclinical depression. Anxiety, Stress & Coping, 29, 479-96.

McEwan, K., Gilbert, P., Dandeneau, S., Lipka, S., Maratos, F., Paterson, K.B., & Baldwin, M. (2014). Facial expressions depicting compassionate and critical emotions: The development and validation of a new emotional face stimulus set. PLOS One, vol. 9. DOI: 10.1371.

Baldwin, M. W., Baccus, J. R., and Milyavskaya, M. (2010). Computer game associating self-concept to images of acceptance can reduce adolescents' aggressiveness in response to social rejection, Cognition & Emotion, 24: 5, 855-862. Full article [.pdf]

Ronen, R., and Baldwin, M. W. (2010). Hypersensitivity to Social Rejection and Perceived Stress as Mediators between Attachment Anxiety and Future Burnout: A Prospective Analysis. Applied Psychology: An International Review, 59 (3), 380–403. Full article [.pdf]

Dandeneau, S. D., & Baldwin, M. W. (2009). The buffering effects of rejection-inhibiting attentional training on social and performance threat among adult students. Contemporary Educational Psychology. Full article [.pdf]

Baldwin, M. W., Baccus, J. R., Dandeneau, S. D., & Sakellaropoulo, M. (2007). Time for some new tools: Toward the application of learning approaches to the study of interpersonal cognition. To appear in J. Wood, J. Holmes, & A. Tesser (Eds.), The Self and Social Relationships, Psychology Press.

Pruessner, J.C., Wuethrich, S., & Baldwin, M.W. (2007). The stress of low self-esteem: On the relationship between personality factors and stress responsivity. In G. Fink (Ed.), Encyclopedia of Stress (2nd Edition), Oxford, UK: Elsevier.

Dandeneau, S. D., Baldwin, M. W., Baccus, J. R., Sakellaropoulo, M., & Pruessner, J. C. (2007). Cutting Stress Off at the Pass: Reducing Vigilance and Responsiveness to Social Threat by Manipulating Attention. Journal of Personality and Social Psychology, 93, 651-666. Full article [.pdf]

Sakellaropoulo, M. & Baldwin, M. W. (2007). The hidden sides of self-esteem: Two dimensions of implicit self-esteem and their relation to narcissistic reactions. Journal of Experimental Social Psychology, 43, 995-1001. Full article [.pdf]

Gilbert, P., Baldwin, M. W., Irons, C., Baccus, J.R., & Clark, M. (2006). Self-criticism and self-warmth: An imagery study exploring their relation to depression. Journal of Cognitive Psychotherapy: An International Quarterly, 10, 183-200. Full article [.pdf]

Irons, C., Gilbert, P., Baldwin, M.W., Baccus, J. & Palmer, M. (2006). Parental recall, attachment relating and self attacking/self-reassurance: Their relationship with depression. British Journal of Clinical Psychology, 45, 297-308. Full article [.pdf]

Baldwin, M.W. (Ed.) (2005). Interpersonal Cognition. New York: Guilford press. Interpersonal Cognition on Amazon.ca

Baldwin, M. W., & Dandeneau, S. D. M. (2005). Understanding and modifying the relational schemas underlying insecurity. In M. Baldwin (Ed.) Interpersonal Cognition. New York: Guilford press.

Pruessner, J. C., Baldwin, M.W., Dedovic, K., Renwick, R., Mahani, N. K., Lord, C., Meaney, M., & Lupien, S. (2005). Self-esteem, locus of control, hippocampal volume, and cortisol regulation in young and old adulthood. Neuroimage, 28, 815-826. Full article [.pdf]

Ratelle, C.F., Baldwin, M. W., & Vallerand, R.J. (2005). On the cued activation of situational motivation. Journal of Experimental Social Psychology, 41, 482-487. Full article [.pdf]

Dandeneau, S. D. M., & Baldwin, M. W. (2004). The inhibition of socially rejecting information among people with high versus low self-esteem: The role of attentional bias and the effects of bias reduction training. Journal of Social and Clinical Psychology, 23. 584-602. Full article [.pdf].

Baccus, J. R., Baldwin, M. W., & Packer, D. J. (2004). Increasing implicit self-esteem through classical conditioning. Psychological Science, 15, 498-502. Full article [.pdf].

Baldwin, M. W., Baccus, J.R. & Fitzsimons, G.M.(2004). Self-esteem and the Dual Processing of Interpersonal Contingencies. Self and Identity, pp.1-13. Full article [.pdf]

Baldwin, M. W., Granzberg, A. & Pritchard, E.T. (2003). Cued Activation of Relational Schemas: Self-Evaluation and Gender Effects. Canadian Journal of Behavioural Science, 35, 153-163. Full article [.pdf]

Baldwin, M. W. & Kay, A. (2003). Adult Attachment and the Inhibition of Rejection. Journal of Social and Clinical Psychology, 22, pp.275-293. Full article [.pdf]

Baldwin, M. W., & Main, K. J. (2001). The Cued Activation of Relational Schemas in Social Anxiety. Personality and Social Psychology Bulletin, 27, 1637-1647. Full article [.pdf]

Baldwin, M.W. (2001). Does Bob Zajonc ever scowl at you from the back of your mind? In J. Bargh & D. Apsley (Eds.), Festschrift in honor of Robert Zajonc. Festschrift in honor of Robert Zajonc. American Psychological Association.

Baldwin, M.W. & Fergusson, P. (2001). Relational schemas: The Activation of Interpersonal Knowledge Structures in Social Anxiety. In R. Crozier & L. Alden (Eds.) The International Handbook of Social Anxiety.

Baldwin, M. W., & Meunier, J. (1999). The Cued Activation of Attachment Relational Schemas. Social Cognition, 17, 209-227. Full article [.pdf]

Baldwin, M. W. (1999). Activation and Accessibility Paradigms in Relational Schemas Research. In D. Cervone & Y. Shoda (Eds.) Coherence in personality, (pp. 127-154). New York: Guilford.

Baldwin, M. W., & Sinclair, L. (1996). Self-Esteem and "If...Then" Contingencies of Interpersonal Acceptance. Journal of Personality and Social Psychology, 71, 1130-1141. Full article [.pdf]

Baldwin, M. W., Keelan, J. P. R., Fehr, B., Enns, V., & Koh-Rangarajoo, E. (1996). Social Cognitive Conceptualization of Attachment Working Models: Availability and Accessibility Effects. Journal of Personality and Social Psychology, 71, 94-104. Full article [.pdf]

Baldwin, M. W. (1994). Primed Relational Schemas as a Source of Self-Evaluative Reactions. Journal of Social and Clinical Psychology, 13, 380-403.



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